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What is on-page SEO?

The on-page SEO is the process of optimising the content that helps to higher the ranking of the website. Along with that, it helps to increase traffic and online visibility of the brand in search engine results. On-Page SEO  also prioritises the user experience, which is one of the major parts of improving rankings on the search engine result page (SERP). Before diving deep into implementing on-page SEO strategies you should prepare quality content with some keywords that make it easier for the search engine to optimize your content.

Let’s focus on the essential On page SEO factors that are taken into account to increase the rankings of websites.

Major  factors On-page SEO factors

Content and keywords

In order to win the game of on-page SEO, you should provide SEO-friendly content with the inclusion of long tail and short tail keywords. Before incorporating long tail keywords you should identify your target customers, and their requirements and create content by putting those words. In that case, you should use a keyword research tool that can give insight into the terms and words needed to be used in your content. However, you should not overuse keywords that dim the quality of your content. You should also focus on incorporating E.A.T strategies that stand for expertise, authoritativeness and trustworthiness.


Html or hypertext markup language is one of the major languages that are used to design web pages and their contents. It guides search engines on where to place your content in the search result. Some pages so HTML factors that you should focus on our meta description,  title tags, geo-tagging, and image optimisation.

  • Meta description

Meta description has a search engine to optimize your content by giving basic information and understanding about the content of your page that also works as click baits. It also helps to increase the click-through rate which can influence the traffic to the website.

  • Title tag

You should make some headings and subheadings to get clear visibility on the page and give information to the search engine to optimize your material.


Geotag is one of the major factors of search engine optimization that can be considered as a process of including geographical location into your photos videos websites and QR code. It can impact website ranking by improving the organic local searches.

  • Image optimisation

Image optimisation comes with several factors such as using alt tags, mobile-friendly images, customised file names and selecting the right format of the file. The alt tag is important that provide an alternative context if the image is not displayed. It sends a signal to Search engine crawlers to optimise images.

Internal and external link

Using internal and external links in your content impacts the ranking of your page on the search engine results page. Including internal links can help you to maintain the flow of link equity on your page and also help to optimise the anchor text in your home page. External links also help search engines to evaluate the fruitfulness of your content that brings traffic to your website.

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